Dixcy Scott promotes advantages of Spandex in latest film

19 Sep,2017

By A Correspondent


Dixcy Scott has launched its latest film that promotes elastic fibre Spandex. Brand ambassador Salman Khan dons the character of a salesman, ready to take on any challenge.


Said Premji Sikka, Chairman of Dixcy Scott: “Our objective was to highlight our products with Spandex elastic, which makes our product more durable and long-lasting.”


Said Piyush Pandey, Executive Chairman and National Creative Director, Ogilvy India: ”Instead of just doing a product window, we wanted to integrate the story of the product into the story of the ad. We took the Sumo route to demonstrate the product truth of better elasticity and fit, and its a very interesting demonstration. Dixcy Scott has a lot of faith in us and we look forward to a long partnership with the brand.



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