Dentsu India wins Synthite Group’s personal care venture

26 Sep,2017

By A Correspondent


Dentsu India has bagged the strategic and creative mandate for Vieda, a newly-launched personal care brand by the Synthite Group.


Ashok Mani

Said Ashok Mani, MD & CEO, Intergrow Brands, a company of Synthite Group: “At Synthite, we truly believe that everything revolves around the product, and that great brand communication will always entail the same in simple, yet most powerful ways. We don’t look for vendors or agencies but we look for partners who understand our language and share our dreams. At Dentsu, we see a lot of what we want from our partner. Their understanding of how the product intertwines with brand communication will definitely help in setting us apart from the rest as we start on this new journey to build one of the finest personal care brands in the country.”


Simi Sabhaney

Vidya Sankar

Commenting on the win, Simi Sabhaney, CEO, Dentsu India said, “We are looking forward to creating effective work for this brand, which has been conceived and created on a wholesome philosophy.”


Added Vidya Sankar, Vice President, Dentsu India: “We were completely overwhelmed by the product differentiation that Vieda had to offer. Dentsu will complement it by out-of-the-box creative and strategic direction that would surely up the game and shake the teeming category.”



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