Dentsu highlights promising features of TVS Jupiter Classic in new TVC

25 Sep,2017

By A Correspondent

 

TVS Motor Company has introduced a new ad campaign for TVS Jupiter Classic. Conceptualised by Dentsu India Pvt Ltd, the film features brand evangelist Amitabh Bachchan, who highlights the value of relationships, which are unchanging yet contemporary, just like TVS Jupiter’s promise of ‘Zyada Ka Fayda.’

 

Speaking about the campaign, Aniruddha Haldar, Vice President (Marketing) Commuter Motorcycles, Scooters and Corporate Brand, TVS Motor Company, said: “Timelessness is the true hallmark of a classic. Always contemporary as an offering and yet unchanging in value.  The TVS Jupiter Classic with its impeccable styling and new features, infuses a sense of excitement yet retains the time-tested reassurance that TVS Jupiter provides. The TVS Jupiter Classic communication focusses on bringing alive the deep relationships our consumers value including the one they share with the TVS Jupiter Classic.  We are confident that TVS Jupiter Classic will find its rightful space in the heart and homes of our consumers.”

 

Added Samrat Chengapa, Senior Vice President, Dentsu Communications India: “TVS Jupiter has been offering ‘zyada’ year on year and the new Jupiter Classic with its stellar looks backed by the legacy of “Zyada ka Fayda” is definitely a classic all the way. We hope to get an excellent response from the market with this campaign.”

 

 

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