DDB Mudra Group wins the creative mandate for Puma

12 Sep,2017

By A Correspondent


Lifestyle and sportswear brand, Puma has decided to partner with the DDB Mudra Group for the brand’s creative mandate in India.


Speaking on the partnership, Abhishek Ganguly, Managing Director, Puma India said:“We firmly believed in new age media and have constantly strived to create our own differentiated patterns and modules; to engage with our consumers. I am confident that our partnership with DDB will help us create more resonance with our customers and bring forward the true spirit of our brand.”


The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South.


Added Ranji Cherian, President and Managing Partner, DDB Mudra South:“We intend to bring Puma’s unique voice to life in the sports and lifestyle category. It’s a prestigious account win for us, and a great canvas for our own capabilities and creativity. We’re relishing the challenge and the opportunity to be Puma’s partner in embedding itself in India’s consideration and culture.”


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