By A Correspondent

Creativeland Asia has won a Silver at the CLIO Fashion & Beauty Awards (Social Good) for United Colors of Benetton’s #UnitedByHalf campaign. The campaign first aired in India on Valentine’s Day following which, Benetton released it globally on International Women’s Day.

Sajan Raj Kurup

Said Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia Group: “With the #UnitedByHalf campaign, the Benetton India team rolled out a movement that seeks to involve both men and women in achieving equality of both genders in India. It was heart-warming to see the response to the campaign when we launched it – both in India and across the globe. What I’m really proud about is that true to the Creativeland way, this Silver has been won on a real piece of work on a global brand like Benetton.”