Creativeland appoints e4m’s Priyanka Mehra as Editor-in-Chief

20 Sep,2017

By A Correspondent

 

Priyanka Mehra

It saddens us to record the exit of one more seasoned hand from A&M journalism. A few months back, Exchange4media.com Associate Editor Priyanka Mehra had transitioned out of the group’s flagship publication to take charge of Pitch. But soon after that, she announced her decision to move out of the journalism, though continue as a writer and editor.

 

Earlier this month, Mehra joined Creativeland Asia as Editor-in-chief – Content Marketing. Her appointment strengthens CLA’s digital and content practicein Baaash Digital.

 

Rana Barua

On the appointment, Rana Barua, Chief Executive Officer, Creativeland Asia Group said:”We believe content is media-neutral and that’s what is required to build Creativeland Asia Group as a ‘go-to destination’ for brands to optimise and develop content, which is a natural fit for the media platform it is to be showcased on. The traditional digital agency ecosystem is too fragmented to handle these requirements in an organised way currently.”

 

On her new role, Mehra said:”Creativeland Asia has been a disruptor in the communications space, and is a very interesting ecosystem to be a part of. Content Marketing is an exciting area to me as a professional, and one which Creativeland Asia not only believes in but also backs with investment in terms of expertise and resources.”

 

Mehra will work closely with the team of Baaash Digital, which has an in-house ecosystem of content creators. film-makers, line producers, music composers, writers, information architects, creative technologists, editors, long and short format writers, UI/UX designers, socialmedia and content strategists, ORM experts among others and a host of content collaborators within India and overseas. Phew! And now they have a journalist who excelled in breaking news and building relationships like few others in the fraternity.

 

Interestingly, Mehra has had experience in content consulting, marketing and brand management before she took on the e4m assignment.

 

 

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