Comic targets millennials through its campaign – ‘#DontListen Kar Daal’

08 Sep,2017

 

 

Comio India, the latest entrant into the value driven mid-segment smartphone category in India, has unveiled its brand campaign with the theme- ‘#DontListen Kar Daal’.

 

Said Sumit Sehgal, Chief Marketing Officer, COMIO India on the launch: “The young generation today is willing to take on risks, break away from convention and go beyond the ordinary. Our campaign, ‘#DontListen Kar Daal’ expresses the same sentiment as is designed keeping in mind the aspirations of youth. COMIO aims to empower them with the power features of its smartphones – large memory, camera, battery life, speed and tons of other features. Through our very first campaign, we look forward to build an affinity with the youth and connect with them one-on-one.”

 

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