CenturyPly Heroes to felicitate achievers for outstanding contribution

22 Sep,2017

By A Correspondent


Century Plyboards is back with its campaign celebrating the unsung heroes working behind the scenes to make celebratory times special for the rest of us.


The CenturyPly Heroes 2017 campaign aims to felicitate the everyday heroes who regularly bring alive the brand ideology in their everyday lives. CenturyPly Heroes was an initiative started in year 2014 to recognise and salute the carpenter’s indomitable spirit, the skill and the commitment to the art and to life at large


This year, the campaign is celebrating those unsung heroes behind the scenes without whose creations, the Durga Puja wouldn’t even start: the clay artisans who make the magnificent idols of the Puja. There are hundreds of artisans toiling overtime to make these beautiful idols a reality.


Said Sanjay Agarwal, MD of CenturyPly: ”CenturyPly Heroes is a special campaign to all of us as it gives us a chance to touch the lives of those people who work very hard to make the Pujas happen for millions, the but we forget to recognize or celebrate their contribution. We want this campaign to reach out to the masses so that through their engagement with these unsung heroes, we can make a difference in the lives of these people, however small or big it might be. This initiative is all about touching lives and adding to the warmth and happiness of the city’s festivities.”



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