Calcutta Times launches campaign for Puja shopping

08 Sep,2017

By A Correspondent

 

On the eve of Durga Puja, Calcutta Times has launched a new campaign: shop with the stars, to add to the festive cheers in Kolkata. Fashion Launched as an interactive campaign on multimedia, the audience must answer a series of questions, to win this shopping trip.

 

Speaking about the initiative, Sanjeev Bhargava, Director, Brand TOI said: “Durga Pujo is one of the biggest festival of the year, especially in West Bengal. Shopping is the fun part of preparing for celebrations where friends, family, everyone ardently exchanges notes. We publish a lot on trends, new fashion styles, style bloopers and continuously track celebrity fashion tips. This year, we are taking it a notch higher by giving our readers a complete experience of Shopping with the Star, like a Star and be a Star. The way only Calcutta Times can. But, yes one must earn this opportunity through engaging in multiple tasks on print and our social media handles. It is indeed a money-cannot-buy opportunity that we present. And, we wish to make our readers feel special this Durga Pujo.”

 

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