Britannia assures consumers where to find the real treat for its biscuit brand

27 Sep,2017

By A Correspondent


Britannia has unveiled a new campaign for its sandwich brand – Britannia Treat.


The TVC, titled ‘Asli-Treat-is-in-The-Middle’, was the coinage that the brand felt best captures what the product delivers.


Puneet Kapoor, Executive Creative Director, McCann had this to say, “It’s rare that the main product design idea and the human insight converge the way it did with this brief. Keeping it simple, elegant and a lot of fun was the way to go. But simplicity in communication is what you arrive at eventually if you keep at it. We’re glad that McCann and Britannia teams stuck to it with a beautiful delivery from the Hungry Films team.”

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