Branding firm DY Works rebrands to reflect changing market

20 Sep,2017

By A Correspondent


For a firm that prides itself on branding and rebranding, DY Works has rebranded itself as it charts out a new direction to impact businesses through design thinking. DY Works has pivoted to offering human-centric business design. It will harness and leverage the power of design thinking across digital transformation and customer experiences to power businesses to lead at the speed of change, while deeply understanding the cultural context of a changing society.


Said Managing Director Alpana Parida: “If you do the same things, you get the same results. Category after category is seeing disruptions – and customer satisfaction no longer guarantees loyalty. Businesses today need fans, not customers.”



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