Brand Factory ready with ‘The Blockbuster’ offer

20 Sep,2017

By A Correspondent


Brand Factory has announced its biggest shopping event for 2017. And with it comes a new campaign.


Speaking about the campaign, Roch D’souza, CMO, Brand Factory said: “As a brand our USP is that we offer discounts on best brands 365 days in a year. Keeping festive season in mind we wanted to up our game and hence we came up with this thought of giving our best of best offers under one promotion. This is our biggest promotion this season.”


Commenting on the creative of the campaign Vinayak Nayak, Creative Partner, Karma, a division of DDB Mudra Group, said: “Blockbuster is a simple campaign that educates the consumers about smart shopping at Brand Factory. The language of the film is young, peppy and fun, just like the brand and it drives home the message of smart shopping in a quirky way.” in the country.



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