By A Correspondent

Veteran mediaperson Dr Bhaskar Das is reportedly moving out from the Zee group with effect from end-October 2017.Das joined the Zee group to helm Zee Media Corporation Limited and is currently President and Chief Growth and Innovation Officer of Zee Unimedia.

Although both Das and Zee PR were not available for a confirmation, reasonably reliable sources close to both the Zee group and Das have confirmed that Das is moving on after his five-year contract is due to expire next month.

Das exited Bennett, Coleman and Company Ltd (BCCL) in end-september 2012 after having worked for 32 years with the organisation. He joined BCCL as a management trainee in 1980 and worked his way up to be President from 2005. For a short while he also took on the additional responsibility of working with BCCL Managing Director Vineet Jain’s office.

Active in the advertising industry associations, Das has been President of the Advertising Club for four years and is currently an officebearer with the Ad Club and the IAA India Chapter. He is part of the Governing Council of MICA, Ahmedabad and is one of the few seniors in the marketing services domain with a PhD in marketing from Pune University. He is reportedly working on his second PhD in marketing.