BBH wins creative duties of Smartron

21 Sep,2017

By A Correspondent

 

Smartron has appointed BBH as its creative strategy and advertising agency partner post a multi-agency pitch. The agency’s Delhi office will be responsible for the execution of all integrated creative strategy for the brand across media.

 

Commenting on the association, Amit Boni, VP-Sales and Marketing, Smartron said: “BBH is one of the top creative agencies globally, focused on ideas and people. For a brand like ours, we firmly believe that a team which truly believes and understands the nuances of the business is the right partner to work with. With their global teams and their ability to cross pollinate ideas quickly and effectively, we think BBH will be able to bring our consumer centric IoT story alive very well. We are very excited about this partnership and are looking forward to this journey together.”

 

Added Shreekant Srinivasan, General Manager – BBH Delhi: “We started BBH Delhi a year back with a vision to partner some of the most exciting brands that have an appetite for gutsy & disruptive creative work. Smartron has a vision to not only change the way people interact with technology but also change the way the category has been communicating with the consumers. We are very excited to have Smartron on-board.”

 

 

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