Amazon gets ready for this festive season with #KaroMilkeTayyari

08 Sep,2017

By A Correspondent

 

Amazon has announced the launch of The Amazon Great Indian Festival.Conceptualised by Ogilvy, Bangalore, the campaign has been directed for the Southern Region by Jerald Packiaswamy of Still Water films and the campaign for the rest of India is by Anupam Misra of Crazy Few Films.

 

Said Ravi Arun Desai, Director, Mass and Brand Marketing, Amazon India: “This festive season, we wanted to remind India that the lead up and preparation for any festival is just as exciting and memorable as the festival itself – an opportunity to strengthen bonds that matter. From choosing what to buy for your loved ones, renewing our homes with products that were earmarked for purchase during the next Dassera/ Diwali, and buying products specifically required for the festival itself, preparations play a critical role in making the festive taiyarri memorable. Through our campaign, we want to urge people to take time off and invest it in creating memories with their loved ones. Brand Amazon always attempts to tell a story that our customers feel connected with, in a manner that is simple and relatable based on real Indian insights. While Amazon India is a preferred destination for most people for their shopping, #KaroMilkeTayyari aims to remind people of the importance of the human connect, whilst we take care of your shopping needs.”

 

Added Azazul Haque, Chief Creative Officer, Ogilvy Bangalore: “In India festivals are not just a one-day event. And especially in this festive period, the preparations for the festival are as important and exciting as the day of festival itself. And being together in these festive preparations is as important as being together for the festival.”

 

Said Kiran Ramamurthy, Executive Vice President, Ogilvy Bangalore commented: “In a festival-rich milieu, it is a challenge to find an insight that is fresh. And when, during consumer immersions, we discovered this rich territory of the joy of the festival getting magnified by the planning and preparation leading up to it, we knew we were on to something. The icing on the cake for this campaign has been in responding to the client mandate of finding two distinct region-specific expressions of the campaign.”

 

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