Abanti Sankaranarayanan is Chairman of ASCI

15 Sep,2017

By A Correspondent


Abanti Sankaranarayanan

At Abanti Sankaranarayanan, Chief Strategy & Corporate Affairs Officer at Diageo India and former Vice Chairman, Confederation of Indian Alcoholic Beverage Companies (CIABC) has been elected as Chairman of the Advertising Standards Council of India (ASCI).


D. Shivakumar, Chairman & CEO PepsiCo India was elected as Vice-Chairman and Shashi Sinha, CEO, IPG Mediabrands was re-appointed as the Honorary Treasurer.


Other members of the Board of Governors are Al Rajwani (Managing Director & Chief Executive, Procter & Gamble Hygiene and Health Care Ltd.), Benoy Roychowdhury (Executive Director, HT Media Ltd.), Gurmit Singh (Vice President  India Business, Oath), N.S. Rajan (Global Partner & Managing Director, Ketchum Sampark Pvt. Ltd.), Narendra Ambwani (Director, Agro Tech Foods Ltd.), Prashant Singh (Managing Director, Nielsen India Region), Raj Jain (Chief Executive Officer, Bennett, Coleman & Co. Ltd.), Rohit Gupta (President – Network Sales & International Business, Sony Pictures Networks India Pvt. Ltd.), Sandeep Kohli (Executive Director & Vice President, Personal Care, Hindustan Unilever Ltd.), S.K. Palekar (Adjunct Professor & Advisor – Executive Education, Institute of Management Technology), Srinivasan K. Swamy (Chairman & Managing Director, R K SWAMY BBDO P. Ltd.), Subhash Kamath (Managing Partner, BBH Comms India Pvt. Ltd.) and Sunil Lulla (Chairman & Managing Director, GREY Group  India).


Said Swamy, who is the outgoing Chairman of ASCI: “2016-17 has been an interesting year for ASCI as it marked some impressive advancements. In a noteworthy achievement, ASCI received positive re-enforcement for the role it plays as a self-regulatory body in a landmark Supreme Court Judgement. Renewal of the Memorandum of Understanding (MoU) with The Department of Consumer Affairs (DoCA) which is currently on its third year, and the signing of two new MOUs with the Food Safety and Standards Authority of India (FSSAI) and the Ministry of AYUSH, has collectively proven credibility ASCI enjoys with the Government. Other noteworthy aspects include ASCI being included as an Expert Committee member to look into matters pertaining to advertising of High Fat Sugar and Salt (HFSS) foods and Sugar Sweetened beverages (SSBs), and as a key stakeholder in the committee constituted by the National Highways Authority of India (NHAI). ASCI is now a part of the Executive Committee of International Council on Ad Self-Regulation (ICAS). Interestingly ASCI was a Gold winner at Global EASAs Best Practice Awards for its mobile app, a service that was introduced in 2016. Another significant step was introduction of an Independent Review Process by a retired Supreme Court/High Court Judge, when CCC decisions are sought to be reviewed by affected advertisers. Guidelines were issued relating to Celebrity endorsements of products/services given the importance consumers attach to such association.   Im delighted to have been an enabler for this years journey for ASCI and Im sure the Council will take proactive steps in the cause of self-regulation in advertising.”


Added Sankaranarayanan: “ASCI has seen a remarkable year on year progress through formalised collaborations with various regulators, notable recognitions from eminent external organisations, further facilitation of robust codes and guidelines and swifter processes to promote the cause of self-regulation in advertising. I feel privileged to be elected as Chairman of ASCI and Im elated to take over as the torch bearer for several more successful initiatives and significantly contribute to effective self-regulation in advertising. Its heartening to see ASCIs relentless efforts being recognised by the judicial body, prominent regulators and government bodies and we shall take all efforts to continue to keep it so. Core to ASCIs mission to ensure protection of the interests of consumers, through supporting Honesty, Decency, Responsibility and Fairness in Advertising, ASCI shall carry on to keep true with its consumer focused tagline, So you can trust advertising.”


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