Yusuf Merchant and Adil Khan join DDB MudraMax

30 Aug,2017

By A Correspondent


In a move to reinforce the existing senior leadership team of the agency’s outdoor unit, Gour Gupta, CEO, DDB MudraMax has announced the appointment of Yusuf Merchant as Vice President, DDB MudraMax-OOH and Adil Khan as Associate Vice President, DDB MudraMax-OOH. Yusuf would be based out of Mudra House, Mumbai and Adil would function from the agency’s Gurugram location. Both Merchant and Khan were last with the WPP Group-owned Kinetic Worldwide.


Khan will report to Merchant who in turn will report to Sanjay Shukla, President, DDB MudraMax (OOH & Experiential). Speaking on the appointments, Shukla said: “Both Yusuf and Adil have reputed stronghold in the BTL market. They come from a credible, rich experience in the OOH domain. These are exciting times for the group; them being added to the team just adds to the merry.”


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