W+K Delhi bags Dalmia Cement account

17 Aug,2017

 

 

Wieden+Kennedy Delhi has bagged the creative mandate for Dalmia Cement following a multi-agency pitch.

 

“Cement as a product isn’t something that people willingly attach adjectives such as interesting and exciting to. We want to change that. In Wieden+Kennedy we definitely see the ability and expertise to successfully partner with us in achieving that, and are extremely glad to have them on board with us on this new journey,” added B K Singh, Head Corporate Brands & Marketing, Dalmia Bharat.

 

Speaking of the win, Sidharth Loyal, MD, W+K said: “The potential creative opportunity that lies within the cement industry is challenging, yet quite exciting. For us, it’s a territory that we haven’t yet explored yet, and what better than entering this space with one of the leading names in the category. This is a great win for W+K, and we look forward to creating some engaging work in the coming months.”

 

The agency will work on the strategic planning and creative duties of the brand as a part of the mandate.

 

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