What’s Your Problem strengthens art team

11 Aug,2017

By A Correspondent


WYP Brand Solutions has appointed Ruchita Zambre as Creative Director. Zambia has over 12 years of experience having worked with DDB Mudra and Law & Kenneth and last as ACD at Leo Burnett Mumbai. She’s handled various brands like P&G Rejoice, Whisper, General Mills – Pillsbury, Reliance, ITC Vivel, ITC Fiama, Times Now, Indian Terrain, Everyuth, Bombay Dyeing, Godrej Interio, Anchor, Fem, etc.


Said Zambre:”I think all of us in our clan are now heading towards a singular objective of having a strong idea that can bring a change in human behaviour regardless of the medium. I am looking forward to being a part of this extremely enthusiastic team at WYP that believes in the same. Integration is not just a new jargon but definitely an upgrade from just advertising to delivering real brand solutions. I am looking forward to being part of a team, which can not only think medium agnostic but execute in every medium including digital, social media etc.”


Added Amit Akali, Founder and CCO What’s Your Problem: “More and more people working in mainline advertising are realising that the future is in understanding the digital medium – only then can you deliver truly integrated advertising. Integration happens when one team can think and execute in every medium needed. Ruchita shares our beliefs and brings a really sharp sense of design and art direction, which in turn promises to add an edge to the work we do for our clients We welcome her on board and look forward to doing some great work together.”


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