Vodafone urges millennials to make real conversations

07 Aug,2017

By A Correspondent


Vodafone has released a video based on a social experiment it conducted which encouraged people to keep their phones aside for some time and talk to the person in front of them, rather than focus on their digital assets.


Said Kiran Anthony Executive Creative Director, Ogilvy Mumbai: “Today we see youngsters more concerned about the portrayal of a relationship on social media as opposed to enjoying the actual relationship itself. We wanted to highlight this new digital behaviour and encourage people to cherish quality time with their loved ones face to face.”


Added Siddharth Banerjee, EVP – Marketing, Vodafone India: “India is one of the fastest growing Data markets today, and more and more conversations happen online on social media. We rolled-out our social experiment #LookUp to encourage real offline conversations on Valentine’s day which resonated well. We have extended this for Father’s Day to make the day special by allowing users to create memories and have real offline conversations.”


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