Viu fires up OTT market with aggressive ad blitz

28 Aug,2017

By A Correspondent


Vuclip has announced its first ever integrated brand marketing campaign for Viu – ‘Kaafi Feels Bro!’. The new campaign aims at building Viu, the OTT service available in 15 markets across Asia and the Middle East.


Commenting on the launch of brand campaign, Shantanu Gangane, Head of Marketing, Viu India said: “At Viu, our endeavour is to offer great viewing experiences and riveting content with a dose of local flavors to our audiences. With compelling content that is bound to evoke various emotions from viewers, our first brand campaign is a reminder of the diverse genres, moving stories, interesting and original content available for our viewers on the platform. With the ‘Kaafi Feels Bro!’ campaign we aim to connect with our audience in their lingo, which to them signifies the range of exciting content.”


Speaking on the brand campaign, Bates Chi & Partners India CEO VS Srikanth, said: “It was a great experience to co-create this communication with Viu and we look forward to many more such experiences. The collaborative effort of the Viu and Bates teams has led to this piece of communication; a perfect representation of youth and their viewing habits. We knew we had a winner when we first presented the line ‘Kaafi Feels bro.’ After much deliberation, testing and market research, here we are today. The rest, as they say, is history.”


The 360-degree marketing campaign is being rolled out across TV, Print, OOH, radio and social platforms.The campaign has been created inHindi and Telugu.


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