Twitter unveils APAC-wide digital education programme for media agency professionals

29 Aug,2017



Twitter has kicked off its new media agency programme #TweetToTheTop in India. Eleven agencies from global media and advertising networks including Dentsu, GroupM, IPG and Omnicom will be participating in this initiative. #TweetToTheTop is Twitter’s first year-long agency engagement programme dedicated to young media executives in five countries in Asia Pacific: India, Singapore, Indonesia, the Philippines and Australia.


Said Taranjeet Singh, Country Director, Twitter India: “At Twitter, we believe in working with agencies as partners in the decision making process as they navigate through the digital future. As India advances as a digital nation, our #TweetToTheTop initiative is a part of our commitment to help agencies and brands achieve their marketing goals.”


“We’re proud to strengthen our collaboration with the top media agencies in Asia Pacific, leveraging Twitter’s resources to solve business challenges in the digital age,” added Simon Brockman, Head of Global Agencies, Asia Pacific, at Twitter. “As marketers increasingly look to their agency partners for brand insights, relevant real-time messaging, and customer research, we believe that #TweetToTheTop will support media agency talents to develop their digital knowledge and skills, and ultimately benefit brands by creating the best campaigns tailored to their needs.”


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