Suzuki Motorcycle assigns duties to Happy mcgarrybowen, dentsu X & MSL

10 Aug,2017

By A Correspondent


Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation, Japan, has announced new partners for the various communication purposes of the company.


Happy mcgarrybowen, has been roped in as the new creative agency, while dentsu X, would be the media-partners for Suzuki two-wheelers henceforth. Both are a part of Dentsu Aegis Network. MSL India, Publicis Group’s strategic communications and engagement network, also comes on board as the public relation partner.


“These are exciting times for Suzuki-two wheelers. Not only are we one of the fastest-growing two-wheeler manufactures in India, but also on cusp of an even greater growth. As a brand, Suzuki embodies excitement, sportiness and the spirit of youthfulness. With our new partners, we would be able to communicate these attributes more effectively to our various audiences, and support the upward momentum that Suzuki has been enjoying in the market. We welcome Happy mcgarrybowen, dentsu X and MSL into the Suzuki family, and look forward working with them,” said Sajeev Rajasekharan, EVP, Sales and Marketing at Suzuki Motorcycle India Private Limited.


All three partnerships have been in effect from August 1.


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