Sharekhan urges consumers to take control of their finances

29 Aug,2017



In line with its Vision 2020, personal finance platform Sharekhan has announced the launch of its multi-channel advertising campaign.


Said Jaideep Arora, CEO, Sharekhan: “India is a country of inherent savers, but people’s mindsets are changing and their opinions on managing money are also changing fast. Young adults, who are a fast-growing group of investors, are always looking for technology enabled solutions. Sharekhan aims to meet this need by providing a cutting edge digital trading platform for investments.”


Added Jean-Christophe Gougeon, Director and Head of Brand & Investment Solutions, Sharekhan: “Our campaign is a humorous depiction of the challenges faced by young Indian investors. The investment decision is often influenced by the advice of peers, colleagues or family members. Sharekhan fills the gap by empowering investors with knowledge to do what is best for their money and provides them the means to do it.”


The campaign will run across all media channels, i.e. TV, Digital, Print and Out Of Home. The campaign will run on more than 40 TV channels comprising of Hindi/English Business and General news, Hindi and English movie channels, English GECs, and regional channels in five languages – Kannada, Telugu, Tamil, Bengali, Gujarati.


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