ScoopWhoop celebrates 30 years of GIF with innovative campaign

03 Aug,2017

By A Correspondent

 

GIFs turned 30 on June 15, 2017 and as a tribute to them, ScoopWhoop launched a month-long campaign celebrating their 30th birthday. During the campaign, ScoopWhoop shared 30 colourful GIFs on Facebook and Twitter on a daily basis, and a microsite was created to showcase all 30 GIFs.

 

Conceptualised by Dentsu Webchutney, the ’30 Years of GIF’ campaign showcased the major events of last 30 years through 30 interesting GIFs. These were no ordinary GIFs. They were miniature installations created mechanically and programmed to play in a loop.

 

Said Sattvik Mishra, CEO and co-founder, ScoopWhoop:“We are an Internet media and news company and it’s impossible for us to imagine the Internet without GIFs. We wanted to do something special for their 30th birthday. Thus was born 30 Years of GIF.”

 

Added Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney: “GIFs are great for telling stories and capturing emotions. So, we decided to weave a beautiful story through 30 meticulously crafted GIFs that are a unique take on the key events of last 30 years.”

 

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