By A Correspondent

Saraswathi Laxman

Leo Burnett India has strengthened its North India operations by appointing Saraswathi Laxman and Gaurav Dudeja as Executive Vice Presidents. Based in New Delhi, the duo will report to Samir Gangahar, President – North, Leo Burnett India. Their last stint was as marketers; Laxman comes in from ABP News where she was the Marketing Head, while Dudeja’s last role was as the Head of Brand and Marketing at Fortis Healthcare. Operationally, the Delhi office will transition to a two-unit structure with Laxman  and Dudeja heading a unit each.

Gaurav Dudeja

Said Gangahar on the appointments: “It is wonderful to have Saraswathi and Gaurav on board heading the two units within the Delhi office. Both being seasoned advertising and marketing professionals, they understand the need to solve clients’ business problems and will work together with our vast pool of specialists across media, digital, experiential, innovation and production to drive integrated solutions.”

Samir Gangahar

Apart from ABP News, Laxman has also spent time with retail brands such as Tata International Wolverine Brands and Trent. And in advertising, she has worked with JWT, Publicis, Lowe Lintas and McCann Erickson. Dudeja meanwhile has headed the marketing function at consumer durables giant Philips India, apart from Fortis Healthcare. In advertising, he has had a long stint at DDB Mudra as Vice President.