PointNine Lintas announces leadership team

07 Aug,2017

By A Correspondent

 

Left to right: Sumanta Ganguly Ameer Ismail Vikas Mehta Sriharsh Grandhe

PointNine Lintas, the recently announced independent agency from the MullenLowe Lintas Group, announced the first set of names in its leadership team. Ameer Ismail has been named Chief Growth Officer, Sumanta Ganguly takes on the role of National Director – Digital Marketing & Transformation and Sriharsh Grandhe would be National Director – Consumer Engagement. Along with Vikas; Ameer, Sumanta and Sriharsh will work with clients to build bespoke agency solutions geared to maximize return-on-marketing-investments. They will work with CEO Vikas Mehta. All teams of PointNine Lintas will be co-located in offices in Mumbai, New Delhi (NCR) and Bengaluru respectively.

 

Ismail, Grandhe and Ganguly will retain their divisional responsibilities for GolinOpinion, LinEngage and LinTeractive respectively.

 

Speaking of the lineup, said: “The biggest challenge in getting an omni-channel model right is the ability to bring multi-disciplinary expertise together upfront. This leadership team is made up of seasoned practitioners. It allows us to bring multiple disciplines to the table right at the start and offer clients, a customised agency team that’s built around their brand opportunities. This is in sharp contrast to the administrative structure most agencies follow for their verticals. We are lucky to have experts like Ameer, Sumanta and Sriharsh within the organisation, to be my co-founders at PointNine Lintas.”

 

Explaining the rationale behind this choice, Mehta added: “One of the big reasons why full-service is preached more often than practiced, is because every skill-set comes with its own administrative layers. For example, when you need a PR expert, you also inherit the administrative layer of a PR agency. In a day-to-day working scenario, this becomes a major barrier to collaboration. We’ve made a conscious choice to cast our best minds as both, ‘practitioners’ and ‘managers’ making it easier to collaborate seamlessly.”

 

The agency, notes a communique, is planning more additions to the leadership team, which would be announced in the coming days.

 

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