Philips Avent promotes breast feeding awareness in latest campaign

18 Aug,2017



Royal Philips has rolled out an awareness campaign aimed to empower mothers, expecting mothers, and their families in India. Launched under the Philips Avent brand, the campaign promotes the importance of breastfeeding, address societal barriers, while also introducing solutions to prolong breastfeeding as much as possible.


Said Dipanjan Chakraborty. Director Health & Wellness, Personal Health Philips India: “Nutrition, for a baby, is the highest priority and a mother’s milk provides the best nutrition for a child. At Philips Avent, we believe that a healthy start is a healthy future, and therefore leave no stone unturned to ensure that mothers and their families get the support they need to breastfeed their baby as long as possible.”


Added Ambika Sharma, Founder & Managing Director, Pulp Strategy Communications: “The healthcare solution in sight is full of potential and addresses an actual need.  It provides for the opportunity to be differently creative and bring out the nuances of a little spoken about subject to start conversations across the country.”


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