Parachute Advansed encourages people to actively invest in their relationships

31 Aug,2017

By A Correspondent


Parachute Advansed has launched a new campaign called ‘Thoda Love Jatao’, which marks the beginning of a new phase in the brand’s life – to inspire people to invest in the power of love.The campaign is propagated through an ensemble of three TVCs.


Speaking on the launch of the new campaign, Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said: “Although Parachute Advansed has played predominantly in the category of hair oiling, its emotional impact and association has been much larger than just hair. Through this novel campaign, the brand extends its core of nurturance by championing a greater purpose of inspiring people to invest in the power of love. It encourages people to invest in their relationships and express their love to the ones that matter, amidst their busy lives. It transcends the communication from nurturance for hair to nurturance and love for relationships.”


Added Pradyumna Chauhan, NCD McCann Worldgroup: “This campaign for Parachute Advansed expresses the view the brand has on today’s rapidly changing world. The belief is that in many ways life has become drier than it was. The one thing that we can possibly counter that with is love and a great way to express this love is to oil hair with Parachute Advansed. A timeless act of oiling, that is even more relevant in today’s drier times. Love expressed across families, new relationships and even for one self is how we could possibly reclaim a life that is not dry, but the one that continuously grows with love.”


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