Panasonic unveils campaign for its Foam Premia washing machine range

24 Aug,2017



Panasonic India has launched an integrated marketing campaign for its gen-next washing machine range- the FoamPremia. The new TV-led campaign has been conceptualised, created and executed by Saints and Warriors and will be supported on television, print, OOH, cinema, in-store and digital.


Themed “It’s Foamtastic! Lots of Jhaag, no Daag”, the new TVC will be broadcast pan-India across mix genre television channels, majorly focusing on GECs, HD, News & movies, and lifestyle & kids channels among others. Keeping in line with the company’s business strategy, the TV campaign will also cover the regional and Hindi heartland TV channels too. The regional outreach includes Southern and Eastern Indian market.


Speaking about the new TVC, Sarthak Seth, Head -Brand & Marketing Communications, Panasonic India, said: “The washing machine is one of the key strengths and among the best selling product categories at Panasonic. We always customise products that suit the evolving needs of a modern Indian family. The FoamPremia range is equipped with features generating rich and creamy foam for a spotless washing performance.It is also equipped with Econavi Technology which senses washing load & water temperature to adjust water usage & wash timing to optimum levels, hence ensuring better wash with minimum waste of electricity. Our new campaign focuses on effectively communicate the essence of the product and at the same time educate the masses about its functionality and features.”


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