Orient Electric appoints Lodestar UM as Media AoR

01 Aug,2017



Following a multi-agency pitch, leading electrical solutions company, Orient Electrichas appointed Lodestar UM as its media Agency On Record (AOR). The account will be handled out of Lodestar UM’s Delhi office.


Speaking on the partnership, Anshuman Chakravarty, Head Brand & Corporate Communications – Orient Electric, said: “Lodestar UM’s primary consumer interaction coupled with their media recommendations presented us with a fresh perspective of creating innovative solutions which are rooted in strong audience, cultural and technological insights. Through this intense media agency selection process Lodestar UM never ceased to excite us with their willingness to learn about the category, getting into the market to un-earth the current ground level situation and using this as a platform to deliver insights for designing our strategies.”


Added Hema Malik, COO, Lodestar UM Delhi: “Orient Electric is positioned at a crucial juncture in their growth path and the stakes are high. The success of our partnership will determine much of the future trajectory of the company. Lodestar UM with its proven planning process, coupled with deep insights and solutions led approach will strive to create a strong and differentiated go-to-market strategy – cutting through the clutter and me too media activities.”


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