My FM extends ‘Jiyo Dil Se’ proposition further in latest brand campaign

18 Aug,2017



My FM, the radio arm of DB Corp, has launched a new brand campaign with the punchline ‘Chalo Aaj Kuch Achcha Sunte Hai”, which stems from the brand proposition of ‘Jiyo Dil Se’. The idea takes form through a print and outdoor campaign supported by the station jingle. DDB Mudra is the creative agency.


Said Harrish M Bhatia, CEO My FM: “My FM believes that it has larger role to play in people’s life than just entertainment, our attempt is to bring back the unadulterated entertainment, light hearted purposeful listening that radio promises. The current campaign is a huge reflection of that.”


Commenting on the launch of the new campaign, Rohit Mehrotra, Brand Head, My FM, added: “We want to take the brand to the next level. The idea is to position ourselves as a complete “family listening radio station”. Chalo Aaj Kuch Achcha Sunte Hai’, is in sync with the product promise of providing content that’s meaningful, positive and energetic, the attempt is to inspire listeners to look at the brighter side of things.”


Speaking on the campaign, Vandana Das, President & Management Partner, DDB Mudra North said: “My FM is a pioneering radio brand and it needed a campaign that was personal and had a connect with the listeners; a connect which will help evoke a sense of pride and ownership towards the radio station. This campaign does exactly that.”


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