Mascot ‘Ubu’ vouches for Unibic cookies

07 Aug,2017

By A Correspondent


Known for its diverse portfolio of cookies, Unibic has launched Ubu, its mascot, which attempts to capture the essence of more that you get in every bite of their delightful cookies.


With a multimedia campaign behind it, UBU will be introduced across different media that include electronic, static and digital platforms in English and five languages.


Commenting on the new mascot, Nikhil Sen, Managing Director, Unibic Foods India Pvt Ltd, said: “We are excited about the pan-India launch of our mascot UBU. The multi-faceted character will allow us visible differentiation on every kind of medium: from in-store displays to television and digital media. It is friendly, fun, peppy and ensures it drives our message “more in every cookie” to our consumers.”




IPG Mediabrands India launches data management platform in partnership with Mediamath


IPG Mediabrands India has launched a new datamanagement platform (DMP) in partnership with global technology firm Mediamath. The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.

Said Amar Deep Singh, CEO, Interactive Avenues: “By using a DMP, we will be able to activate and adapt communication on a real time basis to match the speed of the target audience. Data will be at the centre of all marketing activations and marketers will be able to control the campaign in terms of better targeting, better communication, etc on a real time basis. Lastly, DMP will use machine learning and data science to drive responsive audiences to close the loop. The DMP will enable us to acquire new customers, re-engage lapsed customers and upsell and cross sell”,.




Added Rahul Vasudev, Managing Director, MediaMath APAC: “We are excited to partner with IPG Mediabrands for their data management business in India. Their vision for this space, and ambition to bring data to the core of all digital media decisions for their clients, is state of the art and something their clients will really benefit from”.


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