Manyavar unveils India 70 Not Out with Virat Kohli

14 Aug,2017

By A Correspondent

 

Leading ethnic wear brand Manyavar has unveiled the India 70 Not Out film Featuring Manyavar brand ambassador and youth icon Virat Kohli in an attempt to educate and inspire patriotism amongst the youth.

 

Manyavar collaborated with Star Plus through a special brand integration for Independence Day. Three of the channel’ss shows i.e. Ishqbaaz, Yeh Rishta Kya Kehlata Hai and Yeh Hai Mohabbatein carried the India 70 Not out messages during the running time of the shows on the channel. Manyavar will also be seen through brand integration in Big Boss Telugu where the contestants participate in a fashion show in ethnic clothes sponsored by Manyavar. To further celebrate the Independence Spirit, news anchors of Zee News, ABP News, News Nation and India News will be seen reading the news in Manyavar kurtas on August 15.

 

Commenting on the campaign, Ravi Modi, Managing Director, Manyavar said:“India70NotOut is an effort to celebrate Indias achievements over the last 70 years and to inculcate a feeling of pride for our country especially the youth.We hope our initiative will reinstate the important significance of Independence Day and encourage everyone to celebrate it in the right spirit.”

 

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