LV Krishnan joins Zirca Board as an independent director

07 Aug,2017

By A Correspondent


LV Krishnan

Digital solutions firm Zirca has announced the appointment of TAM India CEO LV Krishnan as an Independent Board of Director while continuing his current responsibility with TAM India.


LV, as he’s known in the fraternity, will work closely with the Zirca Board members, CEO Neena Dasgupta, Managing Director Karan Gupta and to support its aggressive plans.


Said Ashok Kumar Gupta, Chairman, ZIRCA Digital Solutions: ”It is a matter of utmost pride for us to have LV Krishnan join Zirca’s independent director. In the past few years, we have become a rapidly growing organisation and are continually evaluating opportunities to bring in fresh thinking and new perspectives. We have long admired Mr Krishnan’s ability to disrupt the Indian media ecosystem with his passion and his visionary ideas. As Zirca’s board member, his leadership and strategic perspective will not only empower every individual to achieve more, but also will help chart the future of our company.”


Added Krishnan: ”In the age of IOT, VR and AI, the importance of CI (Consumer Intelligence) is a need of the hour. My decision of joining the Zirca Board came from the sheer inspiration of amalgamating knowledge of years of video content consumption dissection and data powered with cutting-edge technology.”


Earlier this month, Zirca launched ContentdB, billed as Asia’s first native advertising management platform. The platform is designed to help manage content campaigns across multiple discovery, social, search networks and publishers.


Said Dasgupta: “Most marketers are fairly successful at putting out engaging content; the fact that they are not able to optimise across the different platforms reduces the value they can get from their campaigns. ContentdB provides them with a single window platform from which they can monitor their campaigns on a comprehensive dashboard. Marketers can, thus, get a unified view of multiple campaigns and platforms that will help them make an informed decision about the efficiency of their campaigns, thus saving them time, effort and money while managing their campaigns.”


Said Karan Kumar Gupta at the launch: “ContentdB is uniquely poised to focus on right amplification and optimization to bring campaign efficiency, so that the marketer can evaluate how effective the brand’s content is, in building brand awareness. The platform evaluates how well the content resonates with the brand’s end consumer from one publisher to another, setting a new trend.”


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