Lux (‘yeh andar ki baat hai’) signs Amitabh Bachchan as brand ambassador

31 Aug,2017

By A Correspondent


Lux Industries Limited has signed megastar Amitabh Bachchan as its Brand Ambassador for its brands Venus and Cott’s wool. These brands exude elements of faith and dependability and has a rich legacy of ruling the choice of the masses for more than three decades. Actor Varun Dhawan continues to be the brand ambassador of LUX Cozi.


Speaking about the development, Ashok Todi, Chairman, Lux Industries Ltd. said: “Venus is one of the largest innerwear brands in India and Cott’swool is synonymous to winter wear in India. Each of the brands exudes superlative levels of comfortability and rules the market with its price efficiency. This is a moment of immense pride for us at LUX Industries as we believe that the legacy of these brands is crowned with the momentous occasion by getting on board actor extraordinaire Amitabh Bachchan as our brand ambassador for the first time by any hosiery brand in India. These brands are liked by people of all demographics, similar to MrBachchan’s iconic legacy as an actor, the brand appeal synergizes with his personality. We hope with this association we will be able to communicate and reach a wider segment of customers.”


On the signing of Bachchan as brand ambassador for the sub-brands, Pradip Todi, Managing Director, Lux Industries added: “At Lux Industries we want our diverse portfolio of brands individually to grow and sustain its leadership position in the market, while we aim to continue bonding with our brand evangelists in a more meaningful and engaging way. We believe the endorsement of Lux products will further strengthen the bond with the masses, give our users a greater sense of purpose and help the brands scale newer heights over the course of next few years.”


Lux was the first innerwear brand to go in for a celebrity endorsement and is remembered for the 1992 TVC where it launched the tagline “Yeh andar ki baat hai”.


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