Lokmat announces #MahaMarathon across four cities

14 Aug,2017

By A Correspondent


Lokmat has announced a Maharashtra Special Marathon – Lokmat #MahaMarathon targeting 21km Half Marathons to be held in the four Maharashtra cities of Nashik, Kolhapur, Aurangabad and Nagpur. The event will be planned, organised and executed by Taplight, Lokmat’s Experiential Marketing & Brand Solution division.


Said Ruchira Darda, Founder Of Lokmat Marathon & Chief Learning Officer, The Yellow Door whose brainchild the event is: “Marathon or running for your city is intrinsically connecting with a city’s wellbeing as not only does it invite everyone to come together and run but also integrates fitness in their daily calendar. More and more Marathoners are coming up from smaller towns with an aspiration to participate in National and International Marathons. Therefore at Lokmat, being Maharashtra’s No 1 newspaper, it was imperative to create platforms for runners from Tier 2 and 3 cities to come ahead, chase their dreams and fulfill their passion.  With an overwhelming response last year in Aurangabad alone, this year we are geared up to launch a large scale Maha Marathon with a great reach.”


Added Aniruddha Hajare, Vice President & Business Head: “At Lokmat we have become the only significant bridge connecting brands with our readers in Maharashtra through unique engagement initiatives that yield response and give additional value to our partners. This Maha Marathon is an unique initiative targeted at bringing out the unfulfilled aspirations of people across Maharashtra who can participate, encourage others and create this as a practice ground for future growth. Along with great print led engagement, this Maha event will see host of on ground, online and pre event buzz created through series of partnerships thus aimed at providing immense value to all partners.”


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