Laban enters India with Elephant’s designs

23 Aug,2017

By A Correspondent


Orkla Group, the leading Norwegian company (and the parent company of MTR Foods) enters India with Laban, human-shaped, non-sticky, 100% vegetarian, fruit flavoured chews. Laban is billed as Norway’s number 1 confectionery brand


Continuing the creative partnership across packaging design of the entire portfolio including recent entry in breakfast and ready-to-eat meals, MTR-Orkla entrusted Pune-based Elephant with bringing the sweet stretchy men to life. “Just as the taste has been localised for India with 100% vegetarian ingredients, the look & feel has also been specially designed to appeal Indian shoppers by notching up the fun and taste quotient,” noted an Elephant spokesperson.


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