Kinetic India executes outdoor innovation for Smartron srtphone

10 Aug,2017



Kinetic WW India has associated with Smartron srtphone, the Indian IoT-based smart device company. The association was to create brand awareness and showcase product quality through OOH and experiential media tiggering the amplification of activity.


On breaking the OOH campaign, Amit Boni, VP Marketing & Sales, Smartron said: “For us, consumers are at the heart of whatever we do and we leave no stone unturned to make sure they have the best experience from the brand.  We have always believed in engaging with consumers beyond just product offerings. This unique flash mob was an effort towards connecting the brand with Millennials and Gen-Z consumers at a point where they least expected it. The activity which was a part of our OOH outreach for SRT phone launched earlier this quarter, brought a surprise to the audiences during the peak office hours thus making their morning entertaining and interesting. We are extremely pleased with the support from the Rapid Metro and the agency team which ensured that we got a great response from these early morning commuters in Gurgaon.”


Speaking of this campaign, Saket Sinha, m/Six, (Leader – India) said: “We are happy to be associated with Smartron srtphone, a brand inspired by and dedicated to its celebrity investor and ambassador – Sachin Ramesh Tendulkar. We look forward to working with Smartron and have a strong belief that together we can create success and drive the premium brand story forward.”


Added Suresh Balakrishna, Kinetic WW, CEO South East Asia & Middle East: “We at Kinetic are always looking for providing clients with new and exciting ways of reaching their consumers. In Smartron SRT we found a brand that lends itself for expression and wants to reach out to the youth. It was a difficult thing to pull off a flash mob during peak hours in Delhi metro!!” but it was a clutter breaker and worked for the brand.”


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