Kartik Sharma to head new Maxus-MEC entity

28 Aug,2017


By A Correspondent


GroupM has announced the leadership structure for the proposed Maxus-MEC merged entity (codenamed ‘NewCo’) in India and South Asia as also for the digitally-led agency Essence in South and North Asia.


As speculated in a report on MxMIndia a few weeks back, Tim Castree, Global CEO of MEC and CEO of “NewCo”has named Kartik Sharma as Managing Director of the new media, content and technology agency in India and South Asia when it launches in January 2018. Sharma has been Managing Director of Maxus South Asia since 2014 and in that time, has led the agency to outstanding new business growth and success.


Said Castree: “We’re creating a brand new billion-dollar revenue media, content and technology agency, dubbed ‘NewCo’ for now. With such ambition, comes a need for brilliant talent to lead and inspire, and so today’s news is very exciting for us. Under Kartik’s leadership, I am confident that we will have the right team in place to truly make NewCo a formidable future-facing agency in India and South Asia.” Sharma will report to GroupM South Asia CEO CVL Srinivas and Castree.


Following GroupM’s recent commitment to adding offline media capabilities, an expanded geographic footprint and an influx of talent to the agency, Christian Juhl, Global CEO of Essence, a global digital-first agency, has announced that T Gangadhar, current Managing Director of MEC South Asia, will transition into the new role of Chairman of India and Managing Director of North Asia, Essence. Gangadhar will report into Kyoko Matsushita, CEO of Essence APAC. He will continue to be based in Mumbai.


Meanwhile, Anand Chakravarthy, who has served as Managing Partner at Maxus India since 2015, will be transitioning into the role of Managing Director of Essence India. Chakravarthy will report into both Gangadhar and Matsushita and will work closely with the regional leadership in his new role.


Both Gangadhar and Chakravarthy will assume their new roles by January 2018. The Essence teams will be strongly supported by the GroupM network as they look to expand their presence in market.  Said Christian Juhl: “India is such an important market for so many of our clients whose business challenges we work tirelessly to solve.  Essence has built its credibility on being a data-centric agency that infuses technology and measurement across all media.  We’re excited to expand our geographic footprint and apply our unique approach for our global clients looking for relevance in India.  Gangadhar and Anand are experienced leaders who will help expand our presence.”


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