Jossbox unveils digital campaign #MoveWithJockey for Jockey USA

30 Aug,2017

By A Correspondent

 

Digital media and content agency, Jossbox has conceptualised and executed a digital campaign #MoveWithJockey for Jockey USA. The campaign marks the launch of Jockey USA’s ‘athleisure’ line and was shot against the natural and urban landscapes of downtown Los Angeles and Malibu, California.

 

Speaking about the campaign, Omer Basith, Co-founder, Jossbox said: “Jockey is an iconic American brand built on hard work, authenticity and quality which aligns with our core values. Jossbox is always staying ahead of the curve by offering deliverables that are new age, trendy and resonate well with the target audience. Unlike standard photoshoots shot at exotic locations with elaborate budgets, we wanted to provide Jockey USA with the most bang for their buck, yet keeping the content aspirational and glossy.”

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