iD Fresh Foods’ digital campaign focuses on the families of army martyrs

17 Aug,2017

By A Correspondent


This Independence Day, iD Fresh Foods has come up with a digital campaign that aims at creating awareness about the plight of the families of our army martyrs, as well as encouraging the public to pledge their support to the well-being of these families. The Directorate of Indian Army Veterans (DIAV) and iD have joined hands to take this initiative forward.The idea was conceptualized by People Communication & Design.


Taking the initiative forward, digital agency Langoor created a video that highlights the not-so-evident sacrifices that are made and the hardships that the martyr’s families undergo


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