ICCO partners Fulcrum Awards that recognises best PR campaigns and people

31 Aug,2017

By A Correspondent


The International Communication Consultancy Organisation (ICCO) has announced its support for the Fulcrum Awards taking place at Praxis 2017 in Jaipur,on September 16..


The Fulcrum Awards are jointly organised by the Promise Foundation – organisers of the PRAXIS conference, and PRmoment, an online magazine for PR professionals. The first edition was held last year.


The Winners of the Fulcrum Awards 2017 will have the opportunity to have their work showcased by ICCO in a free public access archive of best practice campaigns. Winners will also get a special entry rate into the ICCO Global Awards.


Said Charlene Corrin, General Manager of ICCO: “We are honoured to have the opportunity to support this awards programme which celebrates the best of PR from around India, and look forward to showcasing the winning campaigns on the international stage.”


Added Nitin Mantri, President, ICCO Asia Pacific: “ICCO aims at making the Asia Pacific region the epicenter of PR best practices, ethics and knowledge. To this end, we will be providing appropriate avenues to consultancies to share case studies and campaigns from their regions. Hence, we are excited about this opportunity to support Fulcrum Awards in India. The Indian PR industry has been doing some great work, and now, with ICCO’s support, this year’s winners will be able to showcase their work to a global audience, thus encouraging knowledge sharing and engagement.”


Said Hina Issar Huria, Director, Fulcrum Awards: “Indian communication professionals are evolving and like any other profession they need community recognition to excel further. The Fulcrums honour men and women who are pivotal to a campaign and are the backbone of the professional community. It also rewards the best work done over the past year. This is not just another award but the only awards system of its kind which maintains separation of jury, sponsors and participants to ensure utmost transparency. The Fulcrum Awards engages with PwC India as its Process Reviewer. This partnership is a one-of-its-kind in the communications business where a ‘Big Four’ firm is on board for due diligence for the entire selection process of the awards. This will set new standards in the awards process.”


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