HP reaches out to the youth via #ReinventMyStory

22 Aug,2017

 

 

HP has unveiled two new marketing campaigns featuring innovations in its personal systems and printing categories. Conceptualised by BBDO, the two commercials are aimed at empowering and enabling the Gen-next at every stage of their lives by reinventing technology to fulfill their goals and needs.

 

Said Ayesha Durante, Country Marketing Head, HP Inc. India: “Young students and millenials are among the biggest drivers of technology consumption. At HP, it is our constant endeavor to stay connected with this generation and tailor our products to their needs. Our latest marketing campaign is targeted at this consumer category. Through it, we want to underscore how HP’s technology is empowering them at this important stage of their lives, by providing them the tools that enable them to stay ahead of the curve.”

 

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