Hero MotoCorp salutes real heroes of the nation in latest film

17 Aug,2017



Hero MotoCorp has unveiled the third edition of its #HeroSalutes campaign. The campaign has been conceptualised by Law & Kenneth Saatchi & Saatchi.


Said Rahul Nangia, Joint National Creative Director, Law & Kenneth Saatchi & Saatchi: “How does a child, whose parent is away serving in the armed forces make sense of their absence? That’s heroism too!”


While the film peaked on-air on August 15, and screened in theatres, the campaign also had full page print ads in leading national dailies on I-Day as well and was supported with digital engagement on social media with unprecedented views and likes.


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