Help your loved one stay safe, conveys Truebil’s new digital film

10 Aug,2017

By A Correspondent

 

In an attempt to encourage people to buckle up before driving, Truebil has unveiled a new digital film, #SafetyKiRakhi. The three-minuter highlights the importance of wearing a seat belt to make your loved ones stay safe along with strengthening the brother-sister bonding in this festive occasion.

 

Commenting on the campaign strategy, Shubh Bansal, Co-founder & Chief of Marketing at Truebil, said:”When a sister ties a colourful thread on the wrist of her brother, she wishes him with long life and happiness. This Raksha Bandhan, we want every sister to tie ‘SafetyKiRakhi’ and protect her brother(s) from road mishaps while driving. While Truebil is a preferred destination for many to buy pre-owned vehicles certified under all safety measures, this festive season, the brand steps in to spread road safety awareness and connect to its customers in a different way. The simple message will surely compel the sisters to give their brothers the gift of safety this Rakhi.”

 

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