Happy mcgarrybowen unveils ‘Ready for tomorrow’ campaign for Duroflex

11 Aug,2017

By A Correspondent


Mattress brand Duroflex has rolled out a 360-degree campaign to announce the launch of its latest range – Energise. The campaign will be rolled out nationally and apart from TV, the brand also has plans to have a high decibel campaign spread across outdoor, print and digital.The brand has come up with the campaign ‘Ready for Tomorrow’ which has been conceptualised and developed by Happy mcgarrybowen. The film has been produced by Nirvana Films and directed by Prashant Madan.


Speaking on the campaign, Mathew Joseph, Director Marketing – Duroflex said: “An innovative product like Energise, innately demanded innovative messaging. Happy’s keen sense of consumer insight, creative prowess combined with superior execution has resulted in a creative / TVC that is not just innovative but inspiring, category breaking and captures the essence of the brand. With a TVC like this and a partner like Happy we feel fully equipped to bring Energise out to the market.”


On the campaign, Kartik Iyer, CEO, Happy mcgarrybowen said: “It’s been a lot of fun working on this campaign. It’s always a pleasure when a client gives you a free hand to break the codes of a certain category. With Energise, we have done exactly that. I don’t think any brand has looked at mattresses in this way. Innovation lies at the heart of the product. Am quite confident that this campaign will add to the stickiness a superior quality product like Energise will certainly enjoy.”


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