On Sunday, August 20, Facebook users received poke notifications from an unusual profile – a dengue mosquito, part of an awareness drive about World Mosquito Day, a Facebook initiative by Godrej.

This use of the Facebook “poke” functionality was  created by OgilvyOne, Mumbai for Godrej HIT’s platelet donation drive. Godrej HIT has partnered with Apollo Hospitals to build an online community of platelet donors to save lives of critical dengue patients.