FoxyMoron to handle digital mandate of GoAir

24 Aug,2017

 

 

GoAir has assigned its digital mandate comprising media, social media and creative duties to FoxyMoron. The account was won following a multi-agency pitch.

 

On FoxyMoron’s appointment, Anand Sahai, the airline’s Chief Commercial Officer said: “Social media has grown in importance for all businesses given the way and speed in which people connect with one another. Digital media is also a prime business tool especially for us in the aviation business. We are delighted to announce this partnership with FoxyMoron and believe that this will further enhance our endeavour to innovate and engage with our customers on the social media space through engaging content.”

 

Commenting on this win, Pratik Gupta, Co-founder, FoxyMoron added:”This year for us is all about being different and doing different! Everything from newer verticals to newer lines of business.”

 

 

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