Epson girl returns to promote latest range of printers

04 Aug,2017

By A Correspondent


Digital imaging solutions company, Epson, has launched two new films on for their InkTank Inkjet printers. Said Tushad Talati, Director, Brand & Communication at Epson India: “Epson’s InkTank printers address all the printing needs of home, commercial and office, whether low print volume or high print volume.The simple message – that with Epson you can get the lowest print costs – was easily communicated. The new commercials feature the same character and take a similar thought to the next level with amazing creativity and effectiveness.”


The films were conceived by Bengaluru-based OpusCDM, Epson’s brand agency and were produced by Mumbai-based Equinox.“We see this as a continuation of the 2015-16 campaign, which received a tremendous response. This time the challenge we took up was a little different, even though ‘lowest print cost’ remained the main underlying message,” said Pramod Nath, Creative Lead at OpusCDM.


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